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Digital Canvassing / Programmatic Direct Mail

Reach the Right Homes, Win More Local Customers.

Turn your existing customers and website traffic into new opportunities. IP HomeReach combines neighborhood-based digital advertising with automated direct mail to help you reach more homeowners, stay top-of-mind, and generate local leads.
  • Target Homeowners
  • Reach More Neighbors
  • Turn Interest Into Leads
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Household Targeting
Precise
Campaign Performance
Tracked
Digital + Direct Mail
2 Channels
“Sounds complicated, but it’s really not.”
“A smarter way to reach more local customers.”
“We’ve been really happy with the results.”

Smarter Targeting.
More Local Opportunities.

Reach potential customers through two powerful strategies designed to connect your business with homeowners in your service area.

Digital
Canvassing

Turn one customer into a neighborhood of opportunities. Use existing customer addresses to reach nearby households with targeted digital ads across websites, apps, and connected devices.
Target Nearby Homes

Programmatic
Direct Mail

Turn anonymous website visits into real-world connections. Automatically send direct mail to eligible households in your service area, even when visitors don’t fill out a form.
Reconnect With Visitors

Digital Canvassing

Your Next Customer Could Be Right Next Door.

Every completed job is an opportunity to reach more homeowners nearby.

Digital Canvassing takes traditional door-to-door marketing into the digital world. Using your existing customer addresses, we identify nearby households and deliver targeted digital ads across websites, apps, and connected devices.

It’s a smarter way to build awareness, expand your reach, and generate new business in neighborhoods where you’re already working.

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PROGRAMMATIC DIRECT MAIL

From Website Visit to Mailbox.

Not every website visitor is ready to call or fill out a form. That doesn’t mean the opportunity is lost.

With Programmatic Direct Mail, we use IP matching technology to connect eligible website visits to physical household addresses. When a matching household falls within your service area, a personalized direct mail piece can be automatically triggered.

It’s a powerful way to follow up with interested homeowners and turn online traffic into real-world opportunities.

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HOW IP HOMEREACH WORKS

Smarter Outreach. Less Guesswork.

From identifying local households to delivering targeted advertising, IP HomeReach helps you connect with potential customers through digital and physical touchpoints.

Identify

Use customer locations or eligible website visits to identify target households.

Match

Match eligible households within your service area.

Reach

Deliver targeted digital ads or automated direct mail.

Grow

Build awareness and generate more opportunities for new business.

Frequently Asked Questions

What is IP HomeReach?
Our IP HomeReach service is a 2 part targeted marketing solution that helps businesses reach nearby homeowners through digital advertising and reconnect with eligible website visitors through automated direct mail.
Yes. Digital Canvassing helps you reach nearby homeowners, while Programmatic Direct Mail helps you reconnect with eligible website visitors. Together, they provide additional ways to reach potential customers.
We use your customer addresses as starting points to identify nearby households and reach matched audiences with digital advertising on supported platforms.
When someone visits your website, IP matching technology can connect eligible visitors to physical household addresses. If a match is found within your service area, a personalized direct mail piece can be automatically triggered.
No. Programmatic Direct Mail can reach eligible anonymous website visitors without requiring them to submit a form. Household matching depends on available data and applicable privacy requirements.
Yes. Campaigns can be focused on the geographic areas your business serves, subject to targeting and matching availability.