Giving Families a Look Inside the Birth Place
For expectant parents, knowing what to expect can make an unfamiliar experience feel a little more comfortable.
St. Anthony Regional Hospital wanted to showcase the newly remodeled Birth Place and give families an opportunity to see the space before they arrived. Fusebox Marketing spent a full day at the Birth Place capturing the rooms, details, and environment that new mothers and their families would experience during their stay.
The result was a virtual tour that gives prospective families a first look at the Birth Place and helps them picture themselves in the space before the big day.
Planning the Story Together
A successful video shoot starts before the cameras come out.
Fusebox worked with the St. Anthony team ahead of the shoot to understand what they wanted to showcase and what would be most meaningful for expectant families to see. Together, we planned the flow of the video and identified the areas, details, and perspectives that would help tell the story of the remodeled Birth Place.
That collaboration gave our team a clear direction for the shoot while allowing us to capture the natural details of the space along the way.
A Day Dedicated to Capturing the Experience
Our team spent the day on-site filming throughout the Birth Place, capturing walkthrough footage of the rooms and care areas families would encounter.
We also captured drone footage to provide an aerial perspective of St. Anthony Regional Hospital and establish the location within its surroundings.
The goal wasn’t simply to film an updated facility. It was to create a visual introduction to an environment designed to make each birth experience safe, comfortable, and memorable.
From the larger spaces to the smaller details, the video gives families a sense of what the Birth Place looks and feels like before they ever arrive.
For Fusebox, great video production is about understanding the client’s goals, collaborating on the vision, planning the shoot, and dedicating the time on-site to capture the footage needed to tell the story.
A Video Built for the Client’s Marketing
The finished video became a versatile marketing asset for St. Anthony Regional Hospital. The hospital used the video in Facebook advertising to promote The Birth Place and introduce prospective families to the newly remodeled space.
The video can also live beyond a single campaign, giving St. Anthony a resource it can use across its marketing to showcase the Birth Place and help families become familiar with the facility.
For projects like this, the value isn’t always measured by a single campaign metric. It’s in creating a polished, purposeful piece of content that the client can continue putting to work.
From Planning to Production
For Fusebox, great video production is about understanding the client’s goals, collaborating on the vision, planning the shoot, and dedicating the time on-site to capture the footage needed to tell the story.
For the St. Anthony Birth Place, that meant spending a full day bringing the newly remodeled space to life—from walkthrough footage to drone shots—so families could get a first look at the environment and experience waiting for them.
The finished video gives St. Anthony a way to invite prospective families inside before they ever walk through the doors.
Show Your Story With Video
Sometimes the best way to tell your story is to show it. Fusebox can help you plan and produce video content that gives your audience a closer look at the people, places, and experiences that make your business unique.