From Family Farm Roots to a New Product Brand
Onken Ag Services came to Fusebox after years of growing and expanding its agricultural business. What began with livestock and buying and selling equipment was evolving into something new: producing and selling alfalfa pellets grown on the family’s own land.
With the family expanding its alfalfa production and preparing to bring its own farm-grown product to market, they needed more than a logo. They needed a complete brand identity that could establish the new venture, communicate where the products came from, and provide a professional foundation for future growth.
Creating a Brand Built for Growth
The goal was to create an identity that felt authentic to Onken Ag Services’ agricultural roots while giving the new product line a polished, recognizable presence.
We developed a cohesive visual brand that could work across everything from print materials and packaging to a future marketing strategy. The result was a brand designed not just for where the business was today, but for where it was headed next.
Branding & Graphic Design Services
- Logo Design
- Brand Guide
- Brochure Design
- Website Design
Establishing a Consistent Visual Identity
The logo became the foundation for the new Onken Ag Services brand, giving the business a recognizable visual identity to carry across its growing list of applications.
From there, we developed a brand guide to establish consistency in how the brand is represented. This gives Onken Ag Services a clear visual direction as the business continues to grow and introduces its products to new customers.
The brochure extended that identity into print, creating a professional sales and informational piece that could introduce the company and its offerings to prospective customers.
The site was designed to communicate the story behind the business while creating a clear path for customers interested in learning more about its alfalfa and grass pellets.
Bringing the Brand to Life Online
The website gave Onken Ag Services a central place to introduce its new direction and begin building an online presence around its farm-grown products.
The site was designed to communicate the story behind the business while creating a clear path for customers interested in learning more about its alfalfa and grass pellets.
Because the product side of the business is still growing, the website was also built with future marketing opportunities in mind. As inventory increases, the site will provide the foundation for expanding product marketing and connecting the brand with a larger audience.
Building the Foundation for What’s Next
Onken Ag Services is still in the early stages of this new business venture, but the groundwork is now in place.
The branding, print materials, and website give the family a cohesive and professional identity to build from as production grows. Once inventory is ready, Fusebox will help take the next step by marketing the products and driving more attention to the new website.
The Result
The Onken Ag Services project was about creating a brand that could keep pace with an evolving agricultural business.
By bringing the logo, brand guidelines, brochure, and website together under one cohesive identity, Fusebox helped establish a professional foundation for the company’s next chapter—from growing alfalfa on the family farm to bringing those products to customers.
And as that new venture continues to grow, the brand is ready to grow with it.
Ready to Build a Brand for What’s Next?
Your business may be evolving, expanding, or entering a new market—and your brand should be ready to grow with it.
From logo design and brand development to websites and marketing materials, Fusebox can help create a cohesive identity that gives your next chapter the foundation it needs to succeed.