Results at a Glance
248
conversions from Google Ads since 2023
$50
avg cost per conversion
40,000+
ad impressions
About Iowa Epoxy Flooring
Iowa Epoxy Flooring provides durable epoxy flooring solutions designed for residential, commercial, industrial, agricultural, and warehouse environments.
Their seamless flooring systems offer a practical, long-lasting surface that can stand up to heavy use while improving the appearance and functionality of the space.
I have been working with Fusebox marketing for several years now, and they have been a huge asset to my business. From managing my Google ads and Facebook advertising to helping me expand my social media presence. Their team has made a noticeable difference in my marketing and overall business growth.
The Challenge
When Iowa Epoxy became a Fusebox Marketing client in October 2023, we launched a new website and began building a digital marketing strategy designed to generate more opportunities for the growing epoxy flooring company.
Because epoxy flooring is a competitive market, simply running Google Ads wasn’t enough. The goal was to identify which campaigns, messaging, imagery, and Iowa markets could generate quality conversions at a sustainable cost.
The Fusebox Strategy
We built and continually tested multiple Google Ads campaigns to determine what resonated with potential customers and where Iowa Epoxy could compete most effectively.
Our approach:
- Develop and test multiple campaigns and ad variations
- Test different headlines and messaging
- Test imagery and creative
- A/B test campaigns to identify stronger-performing combinations
- Test competitive markets throughout Iowa
- Use performance data to refine targeting and improve cost per conversion
- Focus on markets where Iowa Epoxy could generate leads efficiently and competitively
Paid Social Media Marketing also expanded Iowa Epoxy’s reach, generating more than 14,000 clicks from over 529,500 impressions, with an average cost per click of just $0.46.
The Results
Since the new website launched in October 2023, Google Ads has generated 248 total conversions for Iowa Epoxy.
Google Ads Results:
- 248 conversions
- $50 average cost per conversion
- 40,000+ impressions
Why This Worked
For Iowa Epoxy, success hasn’t come from just turning on Google Ads. It has come from testing, learning, and continually refining the strategy.
By testing campaigns, messaging, creative, and markets across Iowa, Fusebox has helped Iowa Epoxy build a Google Ads strategy that consistently puts the company in front of people searching for epoxy flooring services, and turns that visibility into measurable conversions.
Ready to find out what works for your business? Build a data-driven marketing strategy that tests, learns, and turns the right opportunities into measurable results.