Results at a Glance
300%
avg increase in leads
2-4x
improvement in website conversion rates
Pg 1
keyword dominance
About HomeStrong
HomeStrong is a family-owned and operated company specializing in foundation repair, basement waterproofing, and concrete services.
For more than 20 years, they’ve helped Colorado homeowners protect their most valuable investment through expert craftsmanship, customized solutions, and a people-first approach that puts long-term results ahead of short-term profits.
I have been using Fusebox for all of our marketing, SEO, Google ads and just all-around lead generation. They have complete transparency and offer great ways to view your growth. They really are helping put food on this entire company's table!
The Challenge
In the highly competitive specialty construction industry, online visibility can make the difference between winning a project and losing it to a competitor.
Although HomeStrong had built a trusted reputation over more than two decades, their organic search presence wasn’t reflecting the quality of their work. They needed a strategic approach to connect with homeowners actively searching for foundation repair and waterproofing services.
The transition from a “hidden gem” to a “market leader” was reflected across every key performance indicator.
The Fusebox Strategy
Fusebox Marketing developed and executed a comprehensive SEO strategy focused on strengthening local visibility, improving technical performance, and expanding high-intent search opportunities.
The result was a stronger digital presence built to generate sustainable organic growth and qualified leads.
To outpace national competitors, we moved beyond basic keyword updates. Our team executed a three-pillar SEO offensive designed to capture high-intent traffic and build long-term domain authority.
Hyper-Local Optimization
We audited and overhauled HomeStrong’s local map presence to ensure consistent NAP (Name, Address, Phone) data. Then we optimized service-area pages to rank for specific Colorado municipalities.
Technical &
On-Page Refinement
Authority Building
The Results
By aligning technical SEO with HomeStrong’s business goals, we increased traffic and revenue opportunities. The transition from a “hidden gem” to a “market leader” was reflected across every key performance indicator.
300%+
Increase in Organic Sessions
2-4x
Enhanced Lead Quality
A measurable uptick in high-intent form fills and “click-to-call” actions from users within their primary service areas.
Page 1
Dominant Keyword Rankings
Achieved Page 1 positioning for high-competition terms, effectively displacing national franchises in local search results.
300%+
Sustainable Growth
Established a foundation of organic equity that continues to lower the overall cost-per-acquisition for new clients.
+80%
Increase in Calls for 2026
Increased phone calls from qualified homeowners through stronger local visibility and improved search performance.
<$1.00
Cost per click on Meta Ads
Achieved an efficient cost per click while driving highly targeted traffic through optimized Meta advertising campaigns.
Why This Worked
HomeStrong’s success wasn’t the result of a single tactic; it came from a strategy built around long-term growth.
Our purpose was to reclaim HomeStrong’s local search authority and optimize for lead conversion, the company transitioned from competing in the market to leading it. These efforts created multiple opportunities for homeowners to discover the business at the moment they needed foundation repair or waterproofing services.
Rather than chasing quick wins, we focused on sustainable improvements that continue to generate qualified traffic and support ongoing business growth.
Ready to build a stronger presence in local search? Let’s create a strategy that puts your business in front of more of the right customers.