Results at a Glance
4,023
total leads
12K
clicks to the website
$32
avg conversion cost
632
organic SEO leads
About Heartland Shipping Containers
Heartland Shipping Containers provides shipping containers to customers across its growing service area to provide businesses, contractors, farmers, and other customers with solutions for storage, transportation, office space on work sites, and other needs.
When Fusebox began working with Heartland, the business was new. There weren’t years of website traffic, search visibility, or lead-generation data to analyze and build upon. Instead, the opportunity was to develop the digital foundation from the ground up and create a marketing strategy that could grow with the company.
As Heartland continued to expand its service area, the digital strategy needed to help reach customers in new markets and turn that visibility into measurable leads.
Great experience working with Fusebox! We’ve seen increased web traffic and leads with their help!
The Challenge
Building Demand for a New Business
Launching a new business comes with a unique marketing challenge: there’s no existing digital footprint to leverage.
Heartland Shipping Containers needed to establish an online presence, get in front of customers searching for shipping containers, and create consistent opportunities for people to contact the business.
At the same time, the company had room to grow geographically. As Heartland expanded its service area, Fusebox needed to make sure the website and marketing efforts could expand with it.
The Fusebox Strategy
Starting with a new business meant creating the digital presence from the ground up. Fusebox focused on establishing visibility, generating demand, and creating opportunities for Heartland to reach customers in an expanding service area.
The strategy needed to accomplish several things at once:
- Estabilsh a strong, conversion-focused website
- Build organic visibility in search
- Capture existing demand through Google Ads
- Generate additional awareness and website traffic through social media
- Create localized opportunities as Heartland expanded its service area
- Build a marketing system that could continue producing leads over time
- Exceptional customer support
A Website Built to Generate Leads
The website became the foundation for Heartland’s digital marketing efforts. We designed a modern, user-friendly website that clearly communicates what Heartland offers while giving potential customers straightforward paths to request information and get in touch.
The site was also structured with long-term search visibility in mind, giving Fusebox a strong foundation for ongoing SEO and content development.
Local SEO That Scales With the Business
As Heartland expanded its service area, local landing pages became an important part of the SEO strategy.
Rather than relying on a single location or broad service terms, Fusebox developed localized content designed to help Heartland appear in searches from customers in the communities it serves.
The strategy:
- Create targeted local landing pages
- Optimize service and location content
- Build relevant keyword coverage
- Strengthen on-page SEO
- Publish ongoing blog content
- Expand organic search opportunities as the service area grew
This gave Heartland a way to build search visibility beyond its immediate market and create a digital footprint in new service areas.
Local SEO & Organic Search Results
Content That Builds Search Visibility
SEO wasn’t treated as a one-time website project.
Fusebox continued developing content around the questions, products, locations, and services relevant to Heartland’s customers. Blog content helped expand the website’s keyword footprint while providing additional entry points for people searching for shipping container solutions.
The goal was to build useful search visibility that could support the broader lead-generation strategy.
Google Ads: Capturing Customers Ready to Act
Organic search takes time to build. Google Ads gave Heartland an immediate way to reach people actively searching for shipping containers.
Fusebox developed and managed Google Ads campaigns designed to put Heartland in front of high-intent searchers and drive them back to the website.
Since the website launched, Google Ads have generated: 2,133 leads with an average $32 cost per conversion. That makes Google Ads the largest identifiable source of leads among the channels highlighted in this case study—and demonstrates the value of combining paid search with the longer-term SEO strategy.
Social Media That Drives Traffic
Social media gave Heartland another way to reach potential customers outside of traditional search. Fusebox managed paid and organic social media, using content to build awareness and paid campaigns to drive traffic back to the website.
Meta advertising generated 12,000+ website clicks at an average cost of just $0.33 per click. Those campaigns brought in 306 tracked leads while also connecting thousands of additional visitors to Heartland’s website.
Meta advertising generated 12,000+ website clicks at an average cost of just $0.33 per click. Those campaigns brought in 306 tracked leads while connecting thousands of visitors to Heartland’s website.
The Results
Since the Heartland Shipping Containers website launched in December 2023, the combined marketing strategy has generated 4,023 total leads.
Google Ads, SEO, and Meta alone accounted for 3,071 tracked leads, demonstrating the impact of building multiple channels around the same digital foundation.
And the strategy has continued to support Heartland as the company expands into additional service areas.
Growth That Scales With the Business
More Than a Website Launch
The success of Heartland Shipping Containers isn’t just about what happened when the website went live.
The real value has been building a marketing system that could grow alongside the business.
As Heartland expanded its service area, Fusebox continued developing the digital presence around those opportunities—adding localized search visibility, creating content, managing paid campaigns, and using social media to keep bringing new audiences to the website.
The result is a digital marketing strategy that isn’t tied to one location or one source of leads. It was built to scale.
Why This Worked
Heartland Shipping Containers started with something many new businesses don’t have: the opportunity to build its digital strategy correctly from the beginning.
Instead of waiting for organic traffic to develop or relying entirely on paid advertising, Fusebox built multiple channels that could work together:
- Website Design created the foundation for conversion.
- SEO built long-term organic visibility.
- Google Ads captured high-intent searches immediately.
- Paid Social expanded reach and drove cost-effective website traffic.
- Organic Social supported ongoing brand awareness.
- Local SEO created opportunities in new service areas as Heartland grew.
The result wasn’t one successful campaign. It was a connected marketing strategy that helped turn a new business into a lead-generating digital presence.
Your Business Can Grow From Here, Too.
A strong marketing strategy shouldn’t just work for where your business is today. It should give you a foundation you can build on as you grow.