Results at a Glance
20K+
organic engagements
207K
total organic reach
8,141
paid clicks
147K
paid impressions
About Commercial Savings Bank
Commercial Savings Bank is a community-focused bank serving customers with personal and business banking, lending, and digital banking services.
Established in 1917, the bank has built its reputation around being a friendly, local financial institution with a strong commitment to its customers and community.
The team at Fusebox has always been great to work with. Brooklyn makes it easy to share ideas and concepts. Our business has enjoyed the campaign we started earlier this year and has found the engagement to be much better than expected. Our staff is limited, and we don’t have a full-time marketing person, so having a professional marketing team take the lead and run the campaign was a much more effective use of our time and funds.
The Challenge
Commercial Savings Bank already had strong connections to the communities it serves. The opportunity was to bring those relationships to life on social media in a way that felt authentic, personal, and engaging.
Rather than relying on traditional banking promotions, Fusebox wanted to showcase the people behind the bank, the businesses it works with, and the communities where its employees and customers live and work.
The campaign needed to reach further than reach Commercial Savings Bank’s existing audience. The strategy needed to build an engaging organic presence while using paid social to introduce that content to a much wider audience.
The Fusebox Strategy
The campaign centered around a simple idea: people want to know the people behind the businesses they choose.
Fusebox developed a mix of content designed to showcase Commercial Savings Bank’s people, customer relationships, community involvement, and connection to the communities it serves. The content gave the bank opportunities to highlight everyday moments and meaningful milestones, creating a social presence that felt personal, local, and relevant.
Content included:
- Out-and-About Community Spotlights highlighting local businesses, events, and community connections
- Employee anniversaries and milestones that put the people behind the bank in the spotlight
- Customer testimonials that shared real experiences with Commercial Savings Bank
- Employee and customer videos showcasing the people and relationships behind the bank
The organic content created a consistent presence and gave existing followers opportunities to engage with the bank’s people and community involvement. Paid social then helped extend the reach of selected content, particularly video, beyond the existing audience.
The result was an integrated social strategy where organic content built ongoing engagement and community connection, while paid advertising helped bring those stories to a larger audience.
The Results
Since the campaign launched in April 2026, Commercial Savings Bank’s combined social media efforts have generated strong engagement and reach across organic and paid channels.
3,661
new organic
followers
20K+
organic post
engagements
207K
total organic
reach
8,141
paid clicks
147K
paid impressions
$0.25
avg cost per click
The organic campaign helped Commercial Savings Bank build a stronger, more active social presence, while paid social expanded the audience for the stories and video content created.
Together, the campaigns provided an efficient way to consistently put its people, community involvement, and customer relationships in front of more potential customers.
A Campaign Built to Keep Growing
This isn’t an ongoing marketing engagement. Fusebox and Commercial Savings Bank launched the campaign in April 2026 with a defined run through the end of the calendar year.
The timeline gives the team time to build on the momentum from the first several months and evaluate where the strategy can go next.
Why This Worked
For a community-focused bank, social media provides an opportunity to show, not tell, what being local looks like.
The campaign moved away from purely promotional banking content and focused on the people and relationships that make Commercial Savings Bank different. Employee spotlights made the bank more personal. Local business features demonstrated real customer relationships. Community content showed the bank’s involvement beyond its branches.
That authenticity made the content well suited for paid promotion. Instead of putting traditional advertisements in front of new audiences, Commercial Savings Bank could introduce people to its employees, customers, and community connections.
The result was a social media strategy where organic and paid worked together rather than operating as separate campaigns. Organic content built an authentic presence and ongoing engagement, while paid advertising extended those stories to people who may not have otherwise discovered the bank.
People connect with people—not just brands. We can create social content that puts the real people and stories behind your business in front of more of the right audience.