Getting reviews is one of the best strategies to grow your business. Positive online reviews on profiles such as Yelp!, Google Business Profile, Angi, Thumbtack, and BBB can improve your search engine rankings and builds immediate trust.
How to get more online reviews
There are several technical and grass roots ways to get more online reviews for your home services business. It’s important to find which strategy works best for your business and include it in your processes.
Find Your Google Business Profile Review Request Link
The best way to ask for a review is to give customers direct access to your review links. Here is how you can find the review link for your Google Business Profile
Other platforms such as Yelp!, Angi, and BBB have review access. Some require the customer to login. Take time to investigate your online profiles to find the direct link to allow customers to leave you a review on that particular platform.
Asking Customers Directly
Ask in person: If you have project managers or foreman who are responsible for oversight on a job, include asking for a review at the end of the job part of their responsibility.
Give review card or flyer: Have a review card or flyer ready to give the customer after a job is complete. Include a QR code and if scanned, takes them directly to the review site. You can incorporate the QR code on the back of your company businesses cards as another leave behind option.
Send a text message: After a job is complete, send a text message to the customer with the direct link to your review site. Try to do this immediately after the job is completed since it’s top of mind.
Call past customers: Take time to go back through old customers and ask if they are able to leave a review. If they agree, have your direct review link ready to send.
Digital & Automations
Automate with your CRM: Once a job is marked complete in your CRM, add you direct review link to your thank you email, automated text, or invoice.
Add website badge: get a “Review us on Google” or “Find us on Yelp!” badge on your website to link them directly to your profiles.
Add to email signatures: add your review link to your email signature so anyone you send emails to has direct access to your review link.
Leverage social media: use your social media pages and posts to promote your business on popular online review sites.
Incentives & Team Motivation
Tipping your team: Give your team gift cards or extra pay for requesting and acquiring reviews.
Internal competition: Make review requests a competition and give a reward to the employee to brought in the most reviews.