Pay-per-click (PPC), also known as Search Engine Marketing (SEM), is an effective way to get your text or image ads in front of your target audience. These ads are referred to as pay-per-click ads because you pay a fee every time a potential customer clicks on your ad. The amount you pay per ad click depends upon the platform on which you’re advertising, as well as your specific industry. One of Fusebox Marketing clients’ most popular and successful PPC strategies is “search ads.” Search ads are displayed prominently on search engine results pages (SERPs) for Google and Bing. These ads appear above any organic search results and local map listings, making it the first result your potential customers see. Other PPC ads include display ads, video ads, and social media advertising. With the skills and experience of the team at Fusebox, we can help you create the perfect PPC campaign for your business. Our SEM experts will execute and monitor your PPC campaigns to ensure you see clear ROI.
When you choose to have our team manage your PPC campaigns, you have the peace of mind that your campaigns are being handled by experts in Google Ads and Bing Ads. Below you can read more about what makes up our PPC management services.
Showing your ads after people search for targeted keywords can drive high-quality traffic to your site.
Custom management pricing based on the budget and size of your PPC campaigns gives you more bang for your buck.
Analyzing your competitors can uncover important insights that help craft the perfect campaign strategy.
Stay in front of warm audiences by putting visual ads in front of customers who have interacted with your website.
Having well-written ads can increase conversion rates and drive the right type of traffic from your PPC campaigns.
Tracking software will monitor conversions and leads you are receiving from your PPC campaigns.
See the ROI on your PPC campaigns with an easy-to-read report each month highlighting the successes.
A pre-launch forecast can help determine your budget and set realistic, achievable goals for your PPC campaigns.
When clients are combing for companies like yours on Google Search and Maps, get in front of them. You only pay for results, like clicks to your website or calls to your business. Your ad can display at the top in Google search results, exactly when those clients are looking for products or services similar to yours.
GET STARTED WITH GOOGLE ADS
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as Google, but it’s still an impressive and powerful platform. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the offered possibilities.
GET STARTED WITH BING ADS
Social media ads are one of the most effective ways to connect with your potential clients. They provide profitable opportunities and can boost your digital marketing campaigns. These small-but-mighty ads utilize all the data users share on social media to offer highly personalized content, which expands to more conversions.
EXPLORE SOCIAL MEDIA MARKETING
Budget planning and forecasting is a fundamental part of paid search advertising. The more you expand your campaign, the harder it can be to make sure you’re allocating ad spending in the right places, especially considering seasonality and other fluctuations in demand.
By anticipating how your campaigns will perform, we make more informed projections and adjustments on a less costly level. Forecasting is a valuable strategy our experts use frequently when optimizing PPC campaigns.
A PPC report is exactly what it sounds like. It’s a report that is used to show your PPC campaign results. By taking a look at some key metrics, we can show you how effective your PPC campaign has been.
We collect the same kind of data we used during our forecasting, such as click-throughs, cost per click, and impressions. Reporting keep us on top of communication to you, our client. It ensures we are both on the same page on how the campaign should be successful.
