the SWITCHBOARD

SEO, or Search Engine Optimization, is a buzz word you’ll often hear in marketing. You may scoff and think “I don’t need SEO; I’m doing just fine.” However, if you notice any of these 5 signs, it may be time to rethink that.

1. Low Website Traffic

If your website isn’t getting as much traffic as you’d like, it could indicate that you need to enhance your SEO efforts. An effectively optimized website leads your website to rank higher in the SERP (search engine results page), meaning it will be more visible to potential customers. Conversely, a website with poor SEO techniques (keyword stuffing, slow loading times, etc.) will rank lower in the SERP, meaning you may be losing out on significant business opportunities!

2. Not Mobile-Friendly

Over half of all web searches are done from a mobile device. If your website isn’t optimized for phones or tablets, it could be negatively affecting your SEO. When users have a difficult time finding information, they’re more likely to leave your site. To improve your user’s experience, it’s necessary to have a responsive website that both looks good and works great on all devices (phones, desktops, laptops, tablets, etc.). When your website is responsive on all devices, your visitors will happily engage with your website. Happy users means that Google will improve your ranking. And a higher ranking could lead to increased sales! Google has an application called Page Speed Insights where you can check the responsiveness of your website.

3. High Bounce Rate

When someone clicks on your website and leaves right away, it’s called a “bounce.” It tells search engines that visitors aren’t finding what they need, which can drag down your site’s ranking. A well-optimized website offers visitors relevant information quickly, showing search engines that your site is valuable.

4. Lack of Conversions

If your website gets a lot of visitors but not many conversions, it might be time to boost your SEO efforts. Optimization helps you attract people who are genuinely interested in what you offer. If you’re seeing high traffic but low leads, take a look at your website’s content and structure to help you reach the right audience.

5. Outdated Website Content

Outdated SEO tactics could also be holding you back. SEO rules change often, and your site needs to keep up to stay visible and relevant. Start by doing a thorough SEO audit, and look at metrics like bounce rates and conversions. This will help you figure out where improvements are needed to boost your site’s performance and grow your business.

The first step toward improving your rankings is to complete a thorough SEO audit. In addition to researching your ranking on the SERP (search engine results page), you should look at data such as website visits, bounce rate, conversion rate, etc. From there, you can identify key weaknesses and devise a strategy to fix these errors, therefore strengthening your website and increasing business. From initial audit to strategy implementation, Fusebox Marketing is here for your small business SEO needs.